UWLM Speculative Ads
For a business consulting project for the United Way of Lower Mainland, I worked with a team to design an integrated marketing plan to solve their problem of reaching a very niche audience. I designed several different marketing collaterals for this campaign that would resonate with the target audience while staying on-brand. These assets include, but are not limited to, newspaper advertisements, display advertisements, and email newsletters. We also helped redesign critical pages on their current website such as their donations page to create a better user experience.