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Vega Speculative Transit Ad

For a final project that I completed for my Marketing Communication program at BCIT, my team and I created an entire integrated marketing plan where we evaluated a previously executed campaign from a brand and aimed to improve it. As a part of this campaign, I designed several advertisements that we would use as OOH advertisements. Through our research and data, we decided that implementing transit ads would be an effective way to reach our target audience. Sticking with the VEGA theme and colours, I created 3 transit advertisements that embodied the voice of our campaign #FuelingGood.


Speculative transit advertisement for #FuelingGood campaign