Kashoo Services Inc.
Pulling together the assets and writing content to execute and report on outbound email campaigns using MailChimp, HubSpot & Intercom Editing WWW site using HubSpot CMS Writing, designing assets for, and publishing small business blog articles for the Kash is King blog Promoting content on social media using Facebook and Twitter. Interacting with loyal Kashoo fans on social media, promoting engagement, responding to their feedback, and starting conversations. Reporting on visible trends in social media Designing, editing, and optimizing assets (written & visual) for our AppStore listings in the Apple AppStore, Google App Marketplace, Amazon, and Square App Marketplace. Gathering and reporting on weekly KPIs using Google Analytics, G-Suite Apps & Excel
Engaging with other brands, influencers, and followers to increase account’s engagement and follower-count Crafting brand-voice copy and designing assets through photography, videography, and graphic design for client social accounts as well as in-house social Assisting with creating strategy presentations for new businesses which entails creating mood boards, conducting competitive analyses, creating influencer lists, and designing speculative assets Creating measurement reports for clients that analyze and translate paid and organic insights from Facebook, Twitter, and Instagram Designing Influencer campaigns for clients based on their needs and goals
Driving over $500/hour of daily sales by implementing company sales training techniques Managing incoming and outgoing customer transfers and customer service opportunities through Excel Exceeding average KPIs by maintaining a transaction capture rate of 90%
British Columbia Institute of Technology
Creating integrated marketing campaigns for companies such as Vega and United Way of Lower Mainland in a high-stress environments with tight deadlines Designing 80+ page reports that are visually appealing, easy-to-read, and represent a brand or campaign’s voice Organizing project timelines and delegating tasks by using Microsoft Project and Excel to create Gantt charts and schedules Working in teams to analyze market research information collected from Snap 11 surveys and focus groups by using Excel XLDA
Simon Fraser University
Created a simple website entirely through HTML coding
World Host Foundations Certificate
World Host Certificate Working with Persons with Disabilities
Hootsuite Platform Certification
Google Analytics Certification
Google Adwords Certification
Finalize and manipulate photos seamlessly
Final Cut Pro
Create stunning video content for your channels
Flyers, documents, contracts—whatever you need
Create stunning websites based on your needs
Logos, designs, vector images. You name it, I'll make it
Build beautiful and meaningful UI designs
Manage all content, social, and WWW needs through Hubspot
Manage social accounts effectively and efficiently
BONJOURNAL UI Redesign
For the Brainstation UI Design course, I redesigned the Bonjournal travel journal native application for my final project. I looked at certain pain points that their current application wasn't tackling and created a more well-rounded application while making it even more attractive to their target audience.
Bench Brand Ambassador
One of the fashion brands I worked with as an Influencer is Bench, an urban lifestyle clothing brand founded in the UK. I joined the Bench Ambassador team in 2016 and did monthly posts for them to promote their new collections. I created content to be shared on my Instagram as well as on my blog.
VEGA Transit Ad
For a final project that I completed for my Marketing Communication program at BCIT, my team and I created an entire integrated marketing plan where we evaluated a previously executed campaign from a brand and aimed to improve it. As a part of this campaign, I designed several advertisements that we would use as OOH advertisements. Through our research and data, we decided that implementing transit ads would be an effective way to reach our target audience. Sticking with the VEGA theme and colours, I created 3 transit advertisements that embodied the voice of our campaign #FuelingGood.