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ANGEL ZHENG

 
 

Digital Marketer and Social Media Specialist


May 9, 1995
Lives and works in Vancouver, BC




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Education

Sep 2014 – 2017
British Columbia Institute of Technology

Creating integrated marketing campaigns for companies such as Vega and United Way of Lower Mainland in a high-stress environments with tight deadlines Designing 80+ page reports that are visually appealing, easy-to-read, and represent a brand or campaign’s voice Organizing project timelines and delegating tasks by using Microsoft Project and Excel to create Gantt charts and schedules Working in teams to analyze market research information collected from Snap 11 surveys and focus groups by using Excel XLDA

Sept 2013 – 2014
Simon Fraser University

Created a simple website entirely through HTML coding

Complete Projects

Brands Helped

Creatives Developed

Coffees Consumed

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Community Manager Coordinator
Village&Co.

Engaging with other brands, influencers, and followers to increase account’s engagement and follower-count Crafting brand-voice copy and designing assets through photography, videography, and graphic design for client social accounts as well as in-house social Assisting with creating strategy presentations for new businesses which entails creating mood boards, conducting competitive analyses, creating influencer lists, and designing speculative assets Creating measurement reports for clients that analyze and translate paid and organic insights from Facebook, Twitter, and Instagram Designing Influencer campaigns for clients based on their needs and goals

Sales Associate and Cashier
Aritzia

Driving over $500/hour of daily sales by implementing company sales training techniques Managing incoming and outgoing customer transfers and customer service opportunities through Excel Exceeding average KPIs by maintaining a transaction capture rate of 90%

Hostess and Food Expeditor
Cactus Club Cafe

Maximized turnover by efficiently completing payment transactions and clearing and setting tables Delegated food-running to servers and acted as the key communicator between front-of-house and back-of-house staff to ensure customer satisfaction

Certifications

 
  • World Host Foundations Certificate

  • World Host Certificate Working with Persons with Disabilities

  • Hootsuite Platform Certification

  • Google Analytics Certification

  • Google Adwords Certification

Technical
Skills

Photoshop

Finalize and manipulate photos seamlessly

Final Cut Pro

Create stunning video content for your channels

Indesign

Flyers, documents, contracts—whatever you need

Wordpress

Create stunning websites based on your needs

Illustrator

Logos, designs, vector images. You name it, I'll make it

Excel

Analyze and organize data in an effective and simple way

Powerpoint

Build branded, to-the-point presentation decks

Hootsuite

Manage social accounts effectively and efficiently

 

Portfolio

Social Media Content for Escents

Advertising, Brand, Digital

UWLM Speculative Ads

Advertising, Consulting, Design, Speculative

Vega Speculative Transit Ad

Consulting, Design, Digital

Bench Brand Ambassador

Advertising, Brand, Fashion
 

Best Of
 

 
  • 2016

    VEGA Transit Ad

    For a final project that I completed for my Marketing Communication program at BCIT, my team and I created an entire integrated marketing plan where we evaluated a previously executed campaign from a brand and aimed to improve it. As a part of this campaign, I designed several advertisements that we would use as OOH advertisements. Through our research and data, we decided that implementing transit ads would be an effective way to reach our target audience. Sticking with the VEGA theme and colours, I created 3 transit advertisements that embodied the voice of our campaign #FuelingGood.

  • 2016

    Bench Brand Ambassador

    One of the fashion brands I worked with as an Influencer is Bench, an urban lifestyle clothing brand founded in the UK. I joined the Bench Ambassador team in 2016 and did monthly posts for them to promote their new collections. I created content to be shared on my Instagram as well as on my blog.

  • 2017

    Photography for Escents

    As a part of my contract work for Village&Co. I created social media content for the Escents social media accounts.

 

Contact

Interested in getting to know my work more? Have an opportunity you think I’d fit? Or just want to grab a coffee? Drop me a line!